Monday Agenda – Business Talks

July 30

Perennial industry businesses know plants, but that’s not enough to make a venture successful and profitable. This one-day intensive with top speakers will give you tools to strengthen and grow your business. Learn how to connect your marketing to customers’ purchasing decisions. Engage your employees and maximize their strengths. Find out how automation can help growing operations of all sizes. Whether you’re a business owner/manager, or aspire to be one, discover how valuable this day can be for business.

NOTE: Click the plus sign next to each item for more information.

Welcome

PPA Representative

The Brain Doesn't Lie: Using Neuromarketing Tools in Your Business

Marco Palma, Associate Professor, Department of Agricultural Economics, Texas A&M University

The presentation will highlight the connection between the neurobiological roots of human behavior and purchasing decisions. A brief introduction will present advances in Neuroeconomics and how it has evolved to create new fields such as consumer neuroscience. The principal areas of the brain related to human decision making will be presented and their importance to marketing will be discussed. Key marketing concepts will be made throughout the presentation with an emphasis to product quality, branding, prestige, and product differentiation. Get an insight look into the mind of the consumer, what drives or limits our decisions.

Dr. Marco Palma's areas of interest are consumer economics, food choices, experimental and behavioral economics and neuroeconomics. Dr Palma is the director of the Human Behavior Laboratory, a transdisciplinary facility that integrates state of the art technology to measure biometric and neurophysiological responses of human decision making. The HBL aims to facilitate the integration of neurophysiological responses to traditional methods of studying human behavior in the social sciences. Specifically, it provides access to state of the art equipment to simultaneously collect psychophysiological data, including eye tracking, facial expression analysis to assess human emotions, neural signals (electroencephalography), galvanic skin response (GSR) heart and respiration rates through integrated stimulus presentation platforms.

Employee Engagement: Why it Matters and How to Measure It

Kellee O'Reilly, Chief Experience Officer, MonkeyBar Management

We've all said it: "our people are our best assets." (Reminder: they are also one of your largest expenses.) But do you know how that employee asset overall is really performing? Have you ever stopped to ask how much unrealized potential exists in your team, or what roadblocks there are to your team really engaging - roadblocks that you may not see? The Gallup organization has developed a simple and powerful tool for actually MEASURING employee engagement across organizations worldwide. In this session, Kellee will provide a brief overview of the Gallup's "Q12" employee engagement measurement tool, to help you discover how to measure and more effectively engage your company's largest asset.

Kellee O’Reilly, Chief Experience Officer, is both a skilled project manager, skilled strategic planning catalyst, and a dynamic facilitator holding a degree in International Affairs (field of study: Peace & Conflict Resolution) from American University (Washington, DC). She has nearly 30 years of experience working with leadership groups of small businesses, higher education institutions, and national nonprofit organizations, including 20 within commercial horticulture. Kellee’s facilitation style is informal and interactive, focused on getting people to the edge of their comfort zones, where growth takes place. She is a proud founding faculty member of the Executive Academy for Growth & Leadership (EAGL), a certificate program in Applied Horticultural Business Management from Texas A&M University, now in its’ 6th year.

Creating a Strengths-Based Culture

Kellee O'Reilly, Chief Experience Officer, MonkeyBar Management

Once you realize that measuring - and improving - employee engagement is an opportunity, building a Strengths-based culture can be a powerful tool for improving your employee engagement overall. This brief introduction to the Gallup StrengthsFinder tool will give you a taste of your PERSONAL "Top 5" strengths - and make the case for how organizations who truly invest in learning about - and focusing on - the strengths of their team members can improve both their organizational culture and their bottom line. (In order to fully participate in this session, you will need to spend 45 minutes in advance of the program completing a personalized Strengths assessment from the Gallup organization.)

Kellee O’Reilly, Chief Experience Officer, is both a skilled project manager, skilled strategic planning catalyst, and a dynamic facilitator holding a degree in International Affairs (field of study: Peace & Conflict Resolution) from American University (Washington, DC). She has nearly 30 years of experience working with leadership groups of small businesses, higher education institutions, and national nonprofit organizations, including 20 within commercial horticulture. Kellee’s facilitation style is informal and interactive, focused on getting people to the edge of their comfort zones, where growth takes place. She is a proud founding faculty member of the Executive Academy for Growth & Leadership (EAGL), a certificate program in Applied Horticultural Business Management from Texas A&M University, now in its’ 6th year.

Buying and Selling Your Business

So, You think you want to buy or sell a nursery? Hear fascinating details from recent real life experiences how both owners and prospective buyers went about negotiating the deal, determining the value, accessing the opportunities, arranging funding, completing the sale, and ensuring a smooth nursery transition.

Dana Massey
Dana Massey is President of Plantworks Nursery in Rougemont, NC. She is a 2009 graduate of North Carolina State University where she majored in Horticulture and minored in Agriculture Business Management. Dana was nominated for the GrowerTalks Grower of the Year Award in 2015 and is in the Class of 2018 40 Under 40. She's married to Joel, a Captain with the Orange Rural Fire Department, & they have a 2 year old son, Everett. Dana is also a volunteer firefighter in Mebane.




Jim Snyder
Jim Snyder started Riverbend Nursery in 1984, and has worked there for the past 34 years. He graduated from Iowa State University in 1984 with a BS in Horticulture emphasizing Production and Management. Jim has served on numerous boards including SWVNLA, PPA, VNLA and First Bank Ag Credit. In addition he has been a recipient of the VNLA Nurseryman of the Year, VNLA Past Presidents and SNA David E. Laird Sr. awards. Jim and his wife Julie sold Riverbend Nursery in July 2014 and he continues to be involved with the new owners in a part time advisory role.



Doug Chapman
Doug Chapman owned and operated Plantworks Nursery for 38 years. During that time Doug served on many green industry boards and committees. He was educated at Duke University (History) and NC State University (Horticulture), where he was a student of the late JC Raulston. In July 2017 Doug sold the nursery to Dana Massey.

Who, What, Where, When, Why, and WTF - Creating a Nursery Inventory Control System Plant Delights Nursery had a long history of unsatisfactory inventory control/order processing software history, so in 2015, we embarked on developing our own program, written in house from a nursery staff point of view. It has been in use for just under 1.5 years and is still in active development and refinement. We will discuss the thought process behind our decision, the pitfalls, we’ve encountered, and why our in house system allows us to make better decisions, improve on efficiencies, and reduce costs.

Robert Lawless
Robert Lawless holds Bachelor of Science in Physics and Bachelor of Aerospace Engineering degrees from Auburn University. After falling in love with the gardens and, especially, Plant Delights' aroid offerings, he joined PDN in late 2013. He is currently Webmaster and developer of PDN's custom inventory and data management program Moresense.




Dennis Carey
Dennis Carey had a computer programming career before returning to NC State for a Masters in horticulture, studying growth regulators, and has worked at Plant Delights Nursery since 2009 in a variety of roles, currently the Assistant Manager of the Nursery.
Business Finance and Nurseries

Barry Sturdivant

Barry will talk about the greenhouse business in terms of his mythical Median Greenhouse USA based upon his data collection over the past ten years. He will talk in terms of the dollar amount of working capital, earnings and cash flow needed to remain financially healthy and continue to grow.

Barry has been an agricultural lender for 41 years. For the past 33 years, he has specialized in financing the nursery and  greenhouse industries. He is very honored to be a part of this Perennial Plant Association gathering this week.  He continues to provide financing in all parts of the country for the two industries he loves. He lives in Southern California and is always happy to answer any questions anyone in the industry might have about their finances, budgeting or strategic planning. He may be reached at barry.sturdivant@tsagfinance.com, b.sturdivant12@verizon.net or phone him at (951) 541-4004.
Automation

Jack Ford, Vice President of Sales, AgriNomix

Do you have trouble getting you plants potted due to a lack of reliable labor? Are there processes you do everyday that could be done more efficient? Can you get production done on time? Do your plants get the care they need at the proper time? At what point do you need to look for production automation equipment and what is a realistic payback? What are the signs of needing automation and where do you start? In this presentation, we address all these questions and more. Production automation is no longer just for the large producers. Growers of all sizes are increasing their bottom line and reducing their dependency on the current unpredictable labor market.

Jack Ford grew up in the ornamental horticulture/florist industry and spent many years tending to the family’s perennial cut flower fields in Southern New Jersey. His love of plants led him to pursue a career as a commercial grower and propagator with a specialty in perennials. As a grower, Jack grew for prominent nursery operations across North America and then turned his love of helping growers into a sales/consulting career. Jack’s approach to working with growers is that of a partnership to help strengthen both parties and lead to success. His goal is to make you think

Speaker Social

Join us for an evening with the speakers from today's Plant and Business Talks! This relaxed format allows for attendees to meet and mingle with the day's presenters, ask any lingering questions you may have and even enjoy some light appetizers and beverages. Hope to see you there!

Daily Agenda

| Monday Plant Talks | Monday Business Talks | Monday Tours |

| Tuesday | Wednesday | Thursday | Friday Tours |